Literary social bots and authorship. A contribution from the digital rhetoric

Following the theoretical framework of the field of the digital rhetoric studies, this article analyzes the problematic of authorship in literary social bots, a digital literature genre. For this, we will use the concept of digital ethos or digital rhetorical persona, derived from the works of Hocks (2003), Warnick (2007), Porter (2009) and Berlanga Fernández, García-García and Victoria Mas (2013). After theoretically delineating the concept of digital ethos, we will analyze how it is constructed in the Twitter account @poem_exe, using the variables postulated by Gutiérrez-Sanz (2016): social or contextual ethos and discursive ethos. The article presents a possible form of analysis for the digital rhetorical persona, a concept that is linked to the one of the author, but is not limited to it.

digital literature, authorship, social bots, digital rhetoric, digital ethos

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