Colonialismo de datos: repensando la relación de los datos masivos con el sujeto contemporáneo

Con frecuencia se dice que los datos son el nuevo petróleo. Pero a diferencia del petróleo, los datos no son una sustancia que se encuentra en la naturaleza. Deben ser apropiados. La captura y el procesamiento de datos sociales se efectúan a través de un proceso que llamamos relaciones de datos, lo que garantiza la conversión "natural" de la vida diaria en un flujo de datos digitales. El resultado es nada menos que un nuevo orden social, basado en una vigilancia continua que ofrece oportunidades sin precedentes para la discriminación social y la influencia del comportamiento. Proponemos que este proceso sea comprendido mediante la historia del colonialismo. Así, las relaciones de datos promulgan una nueva forma de colonialismo de datos, normalizando la explotación de los seres humanos a través de los datos, de igual manera que el colonialismo histórico se apropió del territorio y los recursos y gobernó a los sujetos con fines de lucro. El colonialismo de datos allana el camino para una nueva etapa del capitalismo cuyos perfiles solo alcanzamos a vislumbrar: la capitalización de la vida sin límite.

Capitalismo, colonialismo, datos, infraestructura de medios, economía política, poscolonialismo

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